Outsourcing 101: How To Outsource [Step-By-Step]

Learn the basics of outsourcing in the gig economy. Learn what you can outsource and how to do it successfully - from my personal experience.

With the rise of the gig economy comes a virtually endless selection of companies, agencies, and freelancers that are ready to help you grow your business.

As technology has pushed the price of digital services down over time, the process of selecting which ones can actually drive results has gotten more complex as a result.

I’ve been building authority websites online for almost 10 years, so I know a thing or two about outsourcing.

After all, I owe a large portion of my portfolio’s success to a small pool of talented contractors that have helped me grow.

But determining what to manage in-house versus outsourcing to a contractor or agency can quickly become overwhelming.

That’s why I created this resource – to show how to outsource the various aspects of your business, step-by-step.

In this resource you’ll learn:

  • The hows and whys of delegating time-consuming tasks to external experts.
  • How to identify which tasks should be outsourced.
  • The process of finding and vetting the right partners.
  • How to effectively communicate your vision and objectives.
  • How to establish and foster a collaborative relationship that drives results.

In addition, we’ll also tackle sticky topics like:

  • The challenges of outsourced teams and how to work through them.
  • How to ensure quality and consistency across digital marketing channels.
  • The tools and techniques for monitoring processes and measuring performance.
  • How to optimize your digital marketing strategy based on that data.

Once we lay the foundation, I’ll then show you how to actually outsource your business, step-by-step. I’ll show you how to outsource each task, and who to outsource it to.

By the end of this guide, you’ll be equipped with the knowledge and confidence to strategically outsource your business, freeing up valuable time and resources to focus on things you want to do instead.

While you're outsourcing a business function, I suggest checking out a few of my favorite resources:

  • Outsourcing ProvidersA curated list of trusted gig economy service providers.

About Instructor


Brett Helling is the founder of Gigworker.com. He has been a full-time digital marketer and part-time rideshare and delivery driver since early 2012, having completed hundreds of trips for companies including Uber, Lyft, DoorDash, and Postmates, just to name a few. Since that time, he has expanded his knowledge into the Gigworker site, as well as writing the book Gigworker: Independent Work and the State of the Gig Economy Paperback, now available on Amazon.

1 Course

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Course Includes

  • 5 Lessons
  • 7 Topics